Ewald K. Yao

Phone: +1 630-717-8036 (H)         Email: ewald.yao@gmail.com

 

SUMMARY

Action-oriented, innovative, hands-on Executive with proven results in driving business outcomes by combining deep technology understanding with an intricate knowledge of customer business imperatives, then adds serious marketing expertise to connect the two in product, solution and service management, and business development.

·               Winning strategic accounts, developing and marketing to new markets by positioning, messaging and creating new solutions.

·               Global team leader with extensive experience in managing, marketing and selling high value solutions.

·               Providing thought leadership, innovative ideas, flexibility, positive energy, and can-do attitude when solving complex problems.

 

PROFESSIONAL EXPERIENCE:

Cisco Systems, Inc., San Jose, USA, 2012 – 2014

Sr. Marketing Manager for SP Mobility Marketing

Managed the solutions marketing of the following key mobility products: mobile packet core, network services aka Gi-LAN/Service LAN applications and mediation functions as they are used and leveraged in virtualization, orchestration and Telco cloud with big data analytics. Mobility Marketing champion for Cloud Managed Services by bringing mobility solutions with Go-to-Market plans, i.e., Premium Mobile Broadband (PMB) for different vertical industries, e.g., transportation, public safety and security (PSS), utilities, etc., and VoLTE/IMS, to the world of IoT/IoE to drive business outcomes. Focus on the SP market transition and industry evolution to software, services, NFV and cloud.

·               As the inventor of a Virtual Lightweight Mobile Core (LMC), initially targeted for untapped or latent M2M/IoT vertical markets, led the team to get the divisional innovation award with identified Cisco opportunities and requirements across three verticals.

·               Pioneered and championing proof-based marketing campaigns and programs to build credibility in customer relationships in an industry full of marketing hype by working with Global Mobile Network Operators,

·               Instrumental in the ARES (Cisco’s flagship packet core) product launch by providing competitive positioning, roadmaps, market analysis, jointly creating differentiated message, writing blogs and giving analyst briefing; supported major tradeshows and product launches by providing foundational 3^rd party validation of our virtual mobile packet core to our launch message.

·               Constantly engaging with the industry analysts to demonstrate thought leadership and increase awareness (Shared of Voice) of Cisco’s mobility solutions in the public domain.

·               Supporting both strategic and tactical marketing by getting PRs and quotes from our customers to keep the constant drumbeat of Cisco mobility solutions in the public domain, and providing sales enablement with Go-to-Market plans.

 

NOKIA SIEMENS NETWORKS, USA/Middle East & Africa (MEA), 2005 - 2011

Group Manager for LTE Wireless Network Solutions & Services

Full E2E mobile broadband solution sales management responsibility for all TOP US Cable Operators, AT&T Mobility and a strategic global account with 23 regional operating companies in MEA. Solution evangelist working jointly with CxOs level stakeholders to develop winning network solutions and driving engineering requirements, product roadmaps, Location-based Services, XaaS and Cloud Computing. Hands-on leading a team in solving all critical technology, roadmap and solution challenges to ensure contract closing.

·               Demonstrating cross company thought leadership in strategic solution planning and marketing addressing a 2~5 year time horizon.

·               Leading first E2E LTE/EPC commercial pilot with marketing strategy and messaging to successful completion, which was recognized in leading industry publications as the first LTE commercial pilot ever in MEA.

·               Developing, coordinating and implementing regional LTE Sales and Program Support, generating sales leads in 4 countries with about $91M opportunity.

·               Led, drove and coordinated virtual teams to support numerous complex bids with total business opportunity of about $600M in MEA and $15B in Americas by developing the bidding strategy, providing the most cost-effective solutions with winning value propositions.

·               Defined and deployed the E2E Mobile Device Manager solution and its applications for GSM, EDGE, WCDMA, WiMax service providers with WiFi and Femto in North America.

 

GLOBAL COMMUNICATION SERVICES, Naperville, IL (2003 – 2005)

Principal

Owner of the Enterprise Data Solutions & IT Consulting Service company providing value argumentations to sell enterprise business solutions, ISP, Web services and applications to SMBs.

 

AT&T/LUCENT TECHNOLOGIES, Naperville, IL (1989 – 2003)

Sr. Manager Europe for Mobility Market & Business Development (2000 – 2003)

Instrumental in leading a multiyear strategic account initiative, securing and expanding the 3G/UMTS market presence in Europe by developing cost-effective network architectures and competitive wireless solutions covering radio, core, applications & services and BSS/OSS, with an overall business opportunity of $2B.

 

Sr. Product Manager for Intelligent Networks & CMDA Systems, AT&T Bell Labs (1993 - 2000)

Managed core network product suite with revenues in excess of $75M/year. Defined and executed a multi-year IN product technology roadmap for mobile and convergence value added services. Support new B&P activities, business case and investment rationale & competitive analysis. Led a cross-functional team for product planning and third-party integration strategy and established market presence for innovative mobile backhaul solutions with techno-economic analysis and business modeling, facilitating and securing strategic anchor accounts with Go-to-Market plans generating $200M business opportunity, growing the customer base by 3 times and revenue by 650% in North America.

Senior Member of Technical Staff, Signaling Systems #7 R&D, AT&T Bell Labs (1989 - 1993)

 

Sales Engineer, Class-5 Switching/EWSD, SIEMENS AG, Munich Germany (1986 - 1989)

 

EDUCATION

ERLANGEN-NUERNBERG UNIVERSITY, Germany

Masters in Computer Science

 

Selected Internal Documentations

Commercial Pilot Proposals for Femto, LTE/EPC, Mobile Backhaul, OSP & DWDM. Numerous design, marketing specifications, technical services documents, white papers, collaterals and data sheets.

 

Languages

Fluent in English and German, native in Chinese-Mandarin

 

Completed Training Programs

·               Power Presentation, Social Media, Project Management, Cisco CCNA, Optical Networking, CDMA/WCDMA, HSPA+/LTE, IMS/FMC, WiMax, Femto, MPLS/QoS, SOA, SOAP/WSDL, SQL, DNS/DHCP, TCP/IP, HTML, XML, HTTP.

·               Computing Programs: Microsoft Project & Office, Visio5, C/C++, UNIX.